If you're on the hunt for a new SUV at a surprisingly affordable price, then great opportunities await you.

Year-End Shopping: During December, dealerships are eager to meet annual sales targets and make room for next year's models. This urgency results in substantial price reductions on remaining stock, especially on last year's SUV models, making it a prime time for savvy buyers to negotiate deals that are significantly better than what is offered throughout the year.

Discontinued Models: When manufacturers decide to discontinue a model, dealerships are pressured to clear out their inventory. This scenario often leads to larger discounts for these vehicles, despite them being new, because they lack the latest updates or features, presenting a valuable opportunity for cost-conscious buyers.

Demo or Loaner Vehicles: Vehicles that have served as demos for test drives or as loaners during service visits are sold at a lower price. Although these cars might have higher mileage than a typical new car, they're still considered new and come with a warranty, offering a balance between price and value.

Flexibility on Specifications: Being open-minded about the color and trim level of your SUV can lead to unexpected savings. Dealerships sometimes struggle to sell vehicles in less popular configurations and are thus more willing to offer discounts on these cars.

Weekday Shopping: Opting to visit dealerships during weekdays, when there is typically less customer traffic, can result in receiving more personalized attention from sales staff. This can lead to more fruitful negotiations and potentially securing a better deal.

Internet Pricing Tools: Leveraging online pricing tools to understand the fair market value of the SUV you're interested in equips you with information that strengthens your negotiating position. Knowledge of what others have paid for similar models can help ensure you get the best price possible.

Landing a new SUV at a killer price is totally doable, especially with last year's models. Dealers are practically giving them away to make space. So, keep an eye out for those deals, especially during sale seasons. Don't be shy to negotiate—you might just walk away with a steal. A bit of research and smart shopping, and you could be cruising in a new ride, all while keeping your bank account intact. It's all about seizing the opportunity and playing your cards right.